About

Nerija
Balan

Senior Product Designer with 7+ years of experience in UX research, SaaS, and data-driven design.

Background

Designing enterprise platforms and complex digital systems.

Product designer with 7+ years of experience designing enterprise platforms and complex digital systems. Experienced in complex systems including IoT connectivity platforms, high-traffic digital services, and enterprise tools used across large organisations.

With recent focus on AI-powered workflows and document automation, my work is grounded in research, exploration of ideas, and continuous validation — collaborating closely with product and engineering teams to improve products step by step.

I also work with marketing and commercial teams to align product experiences with product-led growth initiatives and customer communication.

Get in Touch

Skills & Tools

Collaboration & Methods

  • Miro
  • FiJam
  • Facilitating brainstorming sessions

Research

  • Lyssna
  • Hey Marvin

Design

  • Figma
  • Design systems
  • Prototyping
  • Component libraries

Product & Analytics

  • Amplitude
  • Mixpanel

AI-Assisted Design

  • Claude Code
  • Custom GPT Workflows

Experience

Product Designer

Templafy

October 2024 – Present

  • Designed Admin Center capabilities for configuring AI-powered document agents, enabling organisations to automate presentation creation based on company templates and brand rules.
  • Contributed to the Insights initiative, providing administrators visibility into how templates and brand assets are used across departments.
  • Helped improve adoption of AI-powered PowerPoint workflows, working with a cross-functional task force focused on product usage.
  • Partnered with product, marketing, and customer teams to align AI feature rollout and in-product communication.

Senior UX Designer

Onomondo

March 2022 – May 2024

  • Designed the SIM management platform used by enterprise customers to monitor and control connectivity across millions of IoT devices.
  • Owned the Admin platform for SIM management, supporting customers managing up to 500k SIMs.
  • Redesigned connectivity workflows, introducing bulk actions and improved troubleshooting tools.
  • Designed monitoring capabilities providing visibility into SIM activity, usage trends, and connection status.
  • Introduced network pricing transparency and improved billing visibility, enabling proactive cost management.
  • Conducted research through customer interviews, surveys, and behavioural analytics (Hotjar).

UX Designer

Queue-it

January 2021 – March 2022

  • Led redesign of the Waiting Room monitoring experience, working closely with customers to improve visibility into queue performance during high-traffic events.
  • Designed features for a new data monitoring platform, providing real-time insights into queue activity and helping teams identify suspicious or abusive traffic.
  • Collaborated with engineering teams to migrate the Admin Center to an Angular design system, improving UI consistency and development scalability.
  • Partnered with marketing to support user research and improvements to sales form experiences.

My Process

01

Discover

Understanding users, stakeholders, and context through research, interviews, and competitive review.

02

Define

Synthesising findings into clear problem statements, user needs, and design principles to guide the work.

03

Design

Iterating from sketches through wireframes to high-fidelity prototypes, testing assumptions early and often.

04

Deliver

Collaborating with engineering to ship, then measuring impact and iterating based on real-world feedback.