About me

• Lead designer on an AI-powered admin governance product enabling enterprises to create brand-compliant presentations and documents, reducing document creation time by up to 80%.
• Designed an AI assistant shortcut menu in Microsoft PowerPoint, increasing feature adoption by 50%.
• Designed admin controls for AI-generated presentations, allowing governance over approved slide layouts and eliminating manual technical setup processes.
• Own discovery and end-to-end design, working closely with PM; presenting direction to the CPO and shipping features to private preview.
• Partner with the front-end foundation team to improve design system documentation and support Storybook workflows.
• Built rapid prototypes with Claude Code to test ideas and improve product development speed.
• Collaborate with engineering on feasibility and implementation.
• Conduct unmoderated usability tests and surveys via Lyssna to validate concepts and guide roadmap decisions.

Full case study on the Custom Documents Agent available on request.

• Lead designer for a SIM management platform used by enterprise customers to monitor and control connectivity across millions of IoT devices, with individual customers managing up to 500,000 SIMs.
• Led redesign of the Network Marketplace, surfacing mobile network pricing and cost analytics directly in workflows; post-launch, support tickets related to network cost rates decreased while engagement with Network Lists increased up to 50%.
• Redesigned connectivity management workflows with bulk actions and improved troubleshooting tools, reducing operational effort for customers managing large device fleets.
• Designed monitoring capabilities giving admins visibility into SIM activity, usage trends, and connection status across global deployments.
• Led product-led growth research and designed upgrade-path experiences; Network List creation became a key signal used by Customer Success to identify expansion opportunities.
• Maintained weekly customer discovery sessions with Customer Success and Product Management to continuously validate pain points and shape roadmap priorities.

• Led redesign of enterprise queue management tools used by global brands such as Ticketmaster and large public-sector organisations. Reworked the Waiting Room monitoring experience with customers. Improved access to key admin tasks during high-traffic events and reduced reliance on Customer Success support.
• Designed real-time monitoring features for queue activity and traffic anomalies. Removed the need for post-event reporting by the Customer Success team.
• Worked with engineering on the Admin Center migration to an Angular design system. Improved UI consistency and scalability.
• Partnered with Marketing on research and sales-form improvements. Helped prospects better understand Queue-it's value.
• Mentored a product design intern. Supported her transition into a full-time junior front-end developer role.

• Designed Electronic Program Guide and content discovery interfaces for multiscreen TV platforms deployed by European telecom operators including T-Mobile, Swisscom, and Lattelecom.
• Adapted TV, mobile, and web experiences to each operator's brand ecosystem and collaborated with developers to maintain UI consistency across deployments.

• Taught UX research practices: interviews, usability tests, surveys, and synthesis, to classes of 15-20 students transitioning into UX and product design.