Nerija Balan
Product Designer
Designing enterprise platforms and complex digital systems.
I'm a product designer with eight years of experience building enterprise platforms and AI-powered tools.
Most of my work has been in the places people don't see: SIM management platforms, IoT connectivity dashboards, admin centers, traffic monitoring tools. These are the kind of interfaces that run quietly while millions of users experience only the surface. I've come to think enterprise design is one of the most underrated areas of the craft. The problems are genuinely hard, the users are serious people doing serious work, and the gap between a well-designed tool and a badly designed one shows up every single day.
I care about giving power users real tools. Not stripped-down versions. Not "simplified" interfaces that hide the complexity they actually need. Design's job isn't to pretend the system is simple. It's to make a complex system feel navigable.
I lead initiatives end-to-end. That usually means discovery research, prototyping (often with AI tools now, using Claude Code to get to testable experiences faster), user validation, and close collaboration with PMs and engineering through delivery. I've mentored junior designers and interns, and I taught UX research to early-career designers at Talent Garden for a year.
I'm Lithuanian, I've lived in Copenhagen for a decade, and I work in English and Danish.
Experience
Product Designer
- Lead designer on an AI-powered admin governance product enabling enterprises to create brand-compliant presentations and documents, reducing document creation time by up to 80%.
- Designed an AI assistant shortcut menu in Microsoft PowerPoint, increasing feature adoption by 50%.
- Designed admin controls for AI-generated presentations, allowing governance over approved slide layouts and eliminating manual technical setup processes.
- Own discovery and end-to-end design, working closely with PM; presenting direction to the CPO and shipping features to private preview.
- Partner with the front-end foundation team to improve design system documentation and support Storybook workflows.
- Built rapid prototypes with Claude Code to test ideas and improve product development speed.
- Collaborate with engineering on feasibility and implementation.
- Conduct unmoderated usability tests and surveys via Lyssna to validate concepts and guide roadmap decisions.
Full case study on the Custom Documents Agent available on request.
Senior UX Designer
- Lead designer for a SIM management platform used by enterprise customers to monitor and control connectivity across millions of IoT devices, with individual customers managing up to 500,000 SIMs.
- Led redesign of the Network Marketplace, surfacing mobile network pricing and cost analytics directly in workflows; post-launch, support tickets related to network cost rates decreased while engagement with Network Lists increased up to 50%.
- Redesigned connectivity management workflows with bulk actions and improved troubleshooting tools, reducing operational effort for customers managing large device fleets.
- Designed monitoring capabilities giving admins visibility into SIM activity, usage trends, and connection status across global deployments.
- Led product-led growth research and designed upgrade-path experiences; Network List creation became a key signal used by Customer Success to identify expansion opportunities.
- Maintained weekly customer discovery sessions with Customer Success and Product Management to continuously validate pain points and shape roadmap priorities.
UX Designer
- Led redesign of enterprise queue management tools used by global brands such as Ticketmaster and large public-sector organisations. Reworked the Waiting Room monitoring experience with customers. Improved access to key admin tasks during high-traffic events and reduced reliance on Customer Success support.
- Designed real-time monitoring features for queue activity and traffic anomalies. Removed the need for post-event reporting by the Customer Success team.
- Worked with engineering on the Admin Center migration to an Angular design system. Improved UI consistency and scalability.
- Partnered with Marketing on research and sales-form improvements. Helped prospects better understand Queue-it's value.
- Mentored a product design intern. Supported her transition into a full-time junior front-end developer role.
UX Designer
- Designed Electronic Program Guide and content discovery interfaces for multiscreen TV platforms deployed by European telecom operators including T-Mobile, Swisscom, and Lattelecom.
- Adapted TV, mobile, and web experiences to each operator's brand ecosystem and collaborated with developers to maintain UI consistency across deployments.
Additional Experience
User Research Lecturer
- Taught UX research practices: interviews, usability tests, surveys, and synthesis, to classes of 15-20 students transitioning into UX and product design.
Skills
How I work
- Enterprise UX for power users
- Moderated and unmoderated user testing
- Discovery interviews and customer conversations
- Workshop facilitation and cross-team alignment
- Design systems and component libraries
AI-assisted design
- Prototyping with Claude Code
- Custom GPT workflows for research synthesis
- Agentic workflows and custom skills
My Process
Discover
Understanding users, stakeholders, and context through research, interviews, and competitive review.
Define
Synthesising findings into clear problem statements, user needs, and design principles to guide the work.
Design
Iterating from sketches through wireframes to high-fidelity prototypes, testing assumptions early and often.
Deliver
Collaborating with engineering to ship, then measuring impact and iterating based on real-world feedback.