Hi, I'm Nerija Balan

Product & UX Designer for enterprise, IoT, and AI tools.

7 years designing systems for SaaS products, from early concept to shipped product. I focus on the details that make complex products feel clear and human.

Case studies →
Document Automation: AI-powered document templating at Templafy
AI Product Design Templafy

Document Automation

Manual deck-building, replaced by configurable agents. Admins set up agents that assemble repeatable documents from their own slide library. Prototyped in Claude Code.

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Network Marketplace
IoT Product Design 2022

Network Marketplace

Custom coverage maps that let users find the right networks fast, simplifying how teams manage IoT connectivity.

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Product-Led Growth
IoT Product Design Research

Product-Led Growth

A self-serve upgrade path designed to turn free users into paying customers, grounded in product-led growth research.

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Electronic TV Guide redesigned mobile EPG
Media UX Research

Electronic TV Guide

A mobile TV guide rebuilt around real browsing behavior, making content easier to find.

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All projects →

Designing for complex systems.

Research, systems thinking, and interaction design.

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Enterprise Platforms

  • Admin centers
  • IoT platforms
  • AI configuration
  • Data visualization

Research That Shapes Decisions

  • Interviews
  • Usability testing
  • Surveys
  • Workshops

Interaction Design

  • Claude Code
  • Motion & micro-interactions
  • Prototyping
  • User testing