Hi, I'm Nerija Balan

I've spent the last 7 years designing systems for SaaS products that need to go from 0 to 1. I focus on the details that make products feel clear and human. I thrive on collaboration, empathy, and simplicity.

Case studies →
Document Automation: AI-powered document templating at Templafy
AI Product Design Templafy

Document Automation

AI-powered document templating prototyped in Claude Code. Admins configure agents that build repeatable documents from their own slide library.

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Network Marketplace
IoT Product Design 2022

Network Marketplace

Empowering users with custom coverage maps in a network marketplace, simplifying IoT network management.

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Product-Led Growth
IoT Product Design Research

Product-Led Growth

Product-led growth research and the upgrade-path experience at Onomondo. Network list creation became the signal CS used to reach out to growing accounts.

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Electronic TV Guide redesigned mobile EPG
Media UX Research

Electronic TV Guide

Redesigning content discovery for a digital TV guide experience.

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All projects →

Designing for complex systems.

Research, systems thinking, and interaction design.

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Enterprise Platforms

  • Admin centers
  • IoT platforms
  • AI configuration
  • Data visualization

Research That Shapes Decisions

  • Interviews
  • Usability testing
  • Surveys
  • Workshops

Interaction Design

  • Claude Code
  • Motion & micro-interactions
  • Prototyping
  • User testing